Bettiol, Marco; Maria, Eleonora Di; Grandinetti, Roberto - DRUID, Copenhagen Business School, Department of … - 2013
Studies on service management have broadly discussed the relationship between customization and standardization in … domain of Knowledge-Intensive Business Services (KIBS). Literature on KIBS has stressed the high level of service … management strategies KIBS develop between bespoke services and standardization. Empirical analysis on about 500 Italian KIBS …