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~institution:"De Gruyter Oldenbourg"
~institution:"Erasmus Research Institute of Management"
~source:"econis"
~source:"edz"
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Markenmanagement : Lehrbuch der professionellen Markenführung
Runia, Peter
;
Wahl, Frank
-
2022
Persistent link: https://www.econbiz.de/10011555231
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2
Strategic retail management and brand management : trends, tactics, and examples
Berger-Grabner, Doris
-
2021
Persistent link: https://www.econbiz.de/10011648946
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3
The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
Saved in:
4
The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
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