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~institution:"De Gruyter Oldenbourg"
~institution:"Verlag Dr. Kovač"
~type_genre:"Hochschulschrift"
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Grenzüberschreitende Markenführung : eine empirische Analyse von Standardisierungsmöglichkeiten und Differenzierungserfordernissen
Vongerichten, Julia
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2017
Persistent link: https://www.econbiz.de/10011617585
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Evaluating risks and response measures for international projects : a comprehensive methodological approach and empirical insights for risk Management using the example of large-sc...
Hildebrand, Luise
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2016
Persistent link: https://www.econbiz.de/10011460305
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