Esteban-Bravo, Mercedes; Mugica, Jose M.; Vidal-Sanz, … - Departamento de Economía de la Empresa, Universidad … - 2006
out the economic potential of starting a retail business in a given area, reducing business start-up risks. We find that … in intermediate density areas use a differentiation strategy based on business variety (diversification across stores …
Working Paper 06-58
Business Economics Series 17
October 2006
Departamento de Economía de la Empresa …