Groenen, Patrick; van de Velden, van de Velden, M.; De … - Erasmus Research Institute of Management (ERIM), … - 2011
Nonmetric unfolding is a powerful (nonparametric) analytical tool generating a preference-based joint display of subjects (e.g., customers) and objects (e.g., brands or products). Systematic patterns in customers’ preferences can be directly inferred from this display, and may provide valuable...