Dolles, Harald; Söderman, Sten - Deutsches Institut für Japanstudien <Tokyo - 2005
The formation and the diversity of most types of organizations goinginternational are well researched. However, some … aspects of postmodernlife, such as sports and entertainment, are presently growing in importanceand management complexity. … special challenges to
marketing the brands. One of the focuses of future research could be the
application of ROI to player …