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~institution:"Deutsches Institut für Wirtschaftsforschung"
~institution:"Springer Fachmedien Wiesbaden"
~person:"Apel, Juliane"
~subject:"Branchenentwicklung"
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Partizipative Werbekommunikation : zur Entstehung und Typologisierung kreativer Beteiligungsformen von Konsumenten an der Werbekommunikation
Apel, Juliane
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2018
Persistent link: https://www.econbiz.de/10011866597
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