Clausen, Jens; Fichter, Klaus - Deutschland / Umweltbundesamt; Deutschland / … - 2021
diffusion of innovations into the mass market is therefore an essential goal of innovation policy. This publication presents the … necessity, but also the challenges of effectively promoting the diffusion of environmentally friendly innovations into mass … markets. It provides an overview of instruments for market preparation, improvement and cost reduction in the case of key eco-innovations …