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~institution:"Dipartimento di Economia, Management e Metodi Quantitativi (DEMM), Università degli Studi di Milano"
~institution:"Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam."
~person:"Leenders, M.A.A.M."
~subject:"marketing"
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marketing
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Leenders, M.A.A.M.
Franses, Ph.H.B.F.
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Dipartimento di Economia, Management e Metodi Quantitativi (DEMM), Università degli Studi di Milano
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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The Effectiveness of Different Mechanisms for Integrating Marketing and R&D
Leenders, M.A.A.M.
;
Wierenga, B.
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Erasmus Research Institute of Management (ERIM), ERIM …
-
2001
knowledge
creation within marketing and R&D. We also found a direct effect on NPP of another mechanism: cross functional phase …
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