Althuizen, N.A.P.; Wierenga, B. - Erasmus Research Institute of Management (ERIM), ERIM … - 2003
This paper deals with Case-based Reasoning (CBR) as a support technology for sales promotion (SP) decisions. CBR-systems try to mimic analogical reasoning, a form of human reasoning that is likely to occur in weakly-structured problem solving, such as the design of sales promotions. In an...