Bruggen, G.H. van; Smidts, A.; Wierenga, B. - Erasmus Research Institute of Management (ERIM), ERIM … - 2000
-making performance. Marketing management support systems, also being the result of advances in information technology, are tools that can … combination of marketing data, managerial judgment, and marketing management support systems will be a powerful factor for … improving marketing management. Implications of our analysis are discussed. …