MIGUÉIS, V. L.; POEL, D. VAN DEN; CAMANHO, A.S.; … - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2012
Relationship Management (CRM), particularly in the grocery retail sector. In this context, an accurate prediction whether or not a …Retaining customers has been considered one of the most critical challenges among those included in Customer …