Donkers, A.C.D.; Franses, Ph.H.B.F.; Verhoef, P.C. - Erasmus Research Institute of Management (ERIM), ERIM … - 2001
Marketing problems sometimes concern the analysis of dichotomous variables, like for example ``buy'' and ``not buy'' and ``respond'' and ``not respond''. It can happen that one outcome strongly outnumbers the other, for example when many households do not respond (to a direct mailing, for...