Innocenti, Alessandro; Rufa, Alessandra; Semmoloni, Jacopo - Dipartimento di Politica Economica, Finanza e Sviluppo … - 2008
This paper investigates the validity of the model of dual processing by means of eyetracking methods. In this theoretical framework, gaze direction may be a revealing signal of how automatic detection is modified or sustained by controlled search. We performed an experiment by using a stylized...