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~institution:"Duncker & Humblot"
~institution:"UNEP"
~type_genre:"Ratgeber"
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Einführung in die Produktpolitik im Marketing
Pepels, Werner
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2019
Persistent link: https://www.econbiz.de/10012058606
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Produktmanagement : A. Neue Produkte am Markt einführen, B. Marken erfolgreich managen, C. Produktprogramme planen und kontrollieren, D. Strukturen und Prozesse implementieren
Pepels, Werner
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2016
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7. Auflage
Persistent link: https://www.econbiz.de/10011507291
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Life cycle management : a business guide to sustainability
2007
Persistent link: https://www.econbiz.de/10003559316
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