Marinov, Marin (contributor) - 2017
Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging … retailing in emerging economies : interplays of resistance, cooperation and transmutation / Marie-Laure Baron, Ruby Roy Dholakia … and Nikhilesh Dholakia -- 7. Perceived advertising intrusiveness and avoidance in emerging economies - the case of China …