Albarran, Alan B. (ed.) - 2019
Contents: Preface -- 1. Media economics research: a history of the field / Alan B. Albarran -- 2. Advancing media … economics research through theory / Marianne Barrett and Chun Shao -- 3. Research traditions in media economics / Amy Jo Coffey … audience behavior / Angel Arrese, Mercedes Medina and Alfonso Sánchez-Tabernero -- 6. Economics of information and cultural …