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~institution:"Erasmus Research Institute of Management"
~institution:"Friedrich-Schiller-Universität Jena"
~person:"Loef, Joost"
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Erasmus Research Institute of Management
Friedrich-Schiller-Universität Jena
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Cognitive and affective consequences of two types of incongruent advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
-
2002
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
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