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~institution:"Erasmus Research Institute of Management"
~institution:"Harvard Graduate School of Business Administration"
~institution:"Wiley-VCH"
~person:"Steenkamp, Jan-Benedict E. M."
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Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
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Steenkamp, Jan-Benedict E. M.
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2007
Persistent link: https://www.econbiz.de/10003350841
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