//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Erasmus Research Institute of Management"
~institution:"Harvard Graduate School of Business Administration"
~institution:"Wiley-VCH"
~subject:"Markenartikel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketingmanagement"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Marketingmanagement
18
Marketing management
16
Marketing
10
Beziehungsmarketing
3
Internet marketing
3
Online-Marketing
3
Relationship marketing
3
Theorie
3
Theory
3
Brand
2
Customer satisfaction
2
Einzelhandel
2
Erfolgsfaktor
2
Kundenorientierung
2
Kundenzufriedenheit
2
Market research
2
Marketing theory
2
Marketingtheorie
2
Marktforschung
2
Retail trade
2
Success factor
2
Brand management
1
Competition
1
Consumer behaviour
1
Consumer goods industry
1
Consumer society
1
Corporate reputation
1
Customer service
1
Digital media
1
Digitale Medien
1
Digitalisierung
1
Dynamische Wirtschaftstheorie
1
Econometric model
1
Economic dynamics
1
Electric power industry
1
Electronic Commerce
1
Elektrizitätswirtschaft
1
Firmenimage
1
Forecast
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
2
Author
All
Berens, Guido A. J. M.
1
Bruggen, Gerrit H. van
1
Kumar, Nirmalya
1
Riel, Cees B. M. van
1
Steenkamp, Jan-Benedict E. M.
1
Institution
All
Erasmus Research Institute of Management
Harvard Graduate School of Business Administration
Wiley-VCH
Springer Fachmedien Wiesbaden
3
AMACOM
1
Access Marketing Management e.V.
1
American Marketing Association
1
Athens Institute for Education and Research
1
Gesellschaft für Innovative Marktforschung <Heidelberg>
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
NetLibrary, Inc
1
United States Trademark Association
1
Verlag Franz Vahlen
1
more ...
less ...
Published in...
All
ERIM report series research in management
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
Saved in:
2
Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2007
Persistent link: https://www.econbiz.de/10003350841
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->