Dolfsma, Wilfred (contributor) - 2004 - [Elektronische Ressource]
– strategy and idea generation – are of equal importance for
services. Screening is more haphazard due to the co …
Stage: Involves, a.o.:
• New Product/Service Strategy Where does the firm want to/need to be in the longer term …?
• Idea Generation Generating full fledged ideas within the firm that fit the
strategy
• Screening & Evaluation Do the …