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~institution:"Erasmus Research Institute of Management"
~institution:"Springer-Verlag GmbH"
~person:"Fok, Dennis"
~subject:"Marketingmanagement"
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Marketingmanagement
Dynamische Wirtschaftstheorie
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Fok, Dennis
Berndt, Ralph
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Springer-Verlag GmbH
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Modeling dynamic effects of the marketing mix on market shares
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772090
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