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~institution:"Erasmus Research Institute of Management"
~institution:"Verlag Dr. Kovač"
~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
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Firmenimage
Konsumentenverhalten
Kundenzufriedenheit
Brand management
13
Markenführung
13
Markenpolitik
13
Deutschland
6
Germany
6
Verbraucherverhalten
5
Consumer behaviour
4
Markenartikel
4
Brand
3
Kundenbindung
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Marketingmanagement
3
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2
Kaufverhalten
2
Luxury goods
2
Luxusgüter
2
Luxusware
2
Marketing management
2
Organisatorischer Wandel
2
Organizational change
2
Akzeptanz
1
App <Programm>
1
Arbeitsnachfrage
1
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1
Asien
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Auslandsinvestition
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Automotive industry
1
Brand loyalty
1
Business-to-Business-Marketing
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Capitalism
1
Category Management
1
Category management
1
Communication
1
Competitive analysis
1
Consumer goods
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Consumer motivation
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Corporate Social Responsibility
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Berens, Guido A. J. M.
1
Bruggen, Gerrit H. van
1
Eichenauer, Sabrina
1
Franses, Philip Hans
1
Hanisch, Johannes
1
Isenberg, Marcel
1
Petri-Krisor, Janina
1
Riel, Cees B. M. van
1
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Erasmus Research Institute of Management
Verlag Dr. Kovač
Springer Fachmedien Wiesbaden
12
Information Resources Management Association
7
American Marketing Association
3
National Bureau of Economic Research
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
Universität Hannover / Institut für Marketing & Management
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Chartered Institute of Marketing
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Fördergesellschaft Marketing (FGM) e.V.
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Haufe-Lexware GmbH & Co. KG
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
NetLibrary, Inc
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
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ECONIS (ZBW)
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Optimizing job advertisements to create an attractive employer brand
Petri-Krisor, Janina
-
2019
Persistent link: https://www.econbiz.de/10011990017
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2
Crowdsourcing als neuer Ansatz der Interaktion zwischen Marken und ihren Kunden
Eichenauer, Sabrina
-
2017
Persistent link: https://www.econbiz.de/10013435861
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3
Automotive interior design : eine verhaltenswissenschaftliche Untersuchung der Wirkung automobiler Produktgestaltung am Beispiel des Fahrzeuginnenraums
Hanisch, Johannes
-
2017
Persistent link: https://www.econbiz.de/10013435865
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4
Consumer engagement behaviors : motivationale Determinanten und Wirkungen der Ausübung markenbezogener Handlungen im Kontext von Facebook-Markenseiten
Isenberg, Marcel
-
2016
Persistent link: https://www.econbiz.de/10011534260
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5
The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
Saved in:
6
The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
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