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~institution:"Erasmus Research Institute of Management"
~person:"Franses, Philip Hans"
~type_genre:"Arbeitspapier"
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Franses, Philip Hans
Nooteboom, Bart
11
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ERIM report series research in management
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ECONIS (ZBW)
18
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1
Advertising effects on awareness, consideration and brand choice using tracking data
Franses, Philip Hans
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002037149
Saved in:
2
Confidence intervals for Cronbach's coefficient alpha values
Koning, Alex J.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772080
Saved in:
3
Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
Saved in:
4
Effectiveness of brokering within account management organizations
Dekker, David J.
(
contributor
);
Stokman, Frans
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812009
Saved in:
5
Estimating duration intervals
Franses, Philip Hans
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772097
Saved in:
6
Modeling dynamic effects of the marketing mix on market shares
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772090
Saved in:
7
On the bass diffusion theory, empirical models and out-of-sample forecasting
Franses, Philip Hans
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772101
Saved in:
8
Purchasing complex services on the Internet; an analysis of mortgage loan acquisitions
Vroomen, Björn
;
Donkers, Bas
;
Verhoef, Peter C.
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001806394
Saved in:
9
Reference-based transitions in short-run price elasticity
Pauwels, Koen
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001861925
Saved in:
10
Which brands gain share from which brands? : Inference from store-level scanner data
Oest, Rutger van
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001811997
Saved in:
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