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~institution:"Erasmus Research Institute of Management"
~person:"Koster, René de"
~person:"Kreutzer, Ralf T."
~person:"Malhotra, Naresh K."
~person:"Verhoef, Peter C."
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Beziehungsmarketing
2
Marketing theory
2
Marketingtheorie
2
Relationship marketing
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Theorie
2
Theory
2
Brand management
1
Category Management
1
Category management
1
Consumer behaviour
1
Dienstleistungssektor
1
Direct marketing
1
Direktmarketing
1
Distribution channel
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Einzelhandel
1
Konsumentenverhalten
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Lieferkette
1
Logistics provider
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Logistikdienstleister
1
Markenführung
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Netherlands
1
Niederlande
1
Organisationsstruktur
1
Organizational structure
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Koster, René de
Kreutzer, Ralf T.
Malhotra, Naresh K.
Verhoef, Peter C.
Franses, Philip Hans
9
Dekimpe, Marnik G.
5
Bagozzi, Richard P.
3
Belschak, Frank
3
Hanssens, Dominique M.
3
Verbeke, Willem J. M. I.
3
Bruggen, Gerrit H. van
2
Fok, Dennis
2
Langerak, Fred
2
Piersma, Nanda
2
Stremersch, Stefan
2
Wierenga, Berend
2
Aghina, Wouter B.
1
Antonides, Gerrit
1
Berens, Guido A. J. M.
1
Brito, Marisa P. de
1
Cruijssen, F.
1
Dekker, David J.
1
Dekker, Rommert
1
Deleersnyder, Barbara
1
Donkers, Bas
1
Everdingen, Yvonne Maria van
1
Farndale, Elaine
1
Flapper, Simme D. P.
1
Fleuren, H. A.
1
Gensler, Sonja
1
Geyskens, Inge
1
Gielens, Katrijn
1
Heij, Christiaan
1
Hoesel, Stan van
1
Horváth, Csilla
1
Jong, Martijn de
1
Jonker, Jedid-Jah
1
Jonker, Jedid-Jah Jan
1
Krackhardt, David
1
Loef, Joost
1
Morales, Dolores Romero
1
Nijs, Vincent R.
1
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Erasmus Research Institute of Management
Springer Fachmedien Wiesbaden
16
Bundesverband des Deutschen Textil-Einzelhandels
2
Center for Economic Research <Tilburg>
1
Institut des Deutschen Textileinzelhandels <Köln>
1
International Conference on International Marketing: Emerging Strategic Frontiers <1986, Singapur>
1
Springer Gabler <Firma>
1
W. Kohlhammer GmbH
1
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ERIM report series research in management
5
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ECONIS (ZBW)
5
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The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
2
Predicting customer lifetime value in multi-service industries
Donkers, Bas
(
contributor
);
Verhoef, Peter C.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772103
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3
Further thoughts on CRM : strategically embedding Customer Relationship Management in organizations
Verhoef, Peter C.
(
contributor
);
Langerak, Fred
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701450
Saved in:
4
Factory gate pricing : an analysis of the Dutch retail distribution
le Blanc, H. M.
;
Cruijssen, F.
;
Fleuren, H. A.
;
Koster, …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002188567
Saved in:
5
The joint effect of relationship perceptions, loyalty program and direct mailings on customer share development
Verhoef, Peter C.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658721
Saved in:
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