Franses, Philip Hans (contributor); … - 2004 - [Elektronische Ressource]
+ Advertising
M Business Administration and Business Economics
M 31
C 44
Marketing
Statistical Decision Theory
Journal of …-Advertising”? Journal
of Advertising Research, 22, 4, 57-70.
Aaker, D.A. and G.S. Day (1974), ”A Dynamic Model for Relationships
Among …”,
Journal of Advertising Research, March/April, 27-36.
Berkowitz, D., A. Allaway, and G. D’Souza (2001b), ”Estimating Differ …