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~institution:"Erasmus Research Institute of Management"
~subject:"Competitive strategy"
~subject:"Theorie"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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Competitive strategy
Theorie
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Corporate reputation
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Dynamische Wirtschaftstheorie
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Franses, Philip Hans
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AMACOM
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DePaul University / College of Commerce
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European Society for Opinion and Marketing Research
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Booz, Allen & Hamilton GmbH <Düsseldorf>
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Bundesinstitut für Berufsbildung
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Center for Economic Research <Tilburg>
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Chartered Institute of Marketing.
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Conference on Marketing and Business Strategies for Central & Eastern Europe <16, 2008, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
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Deutsche Gesellschaft für Versicherungsmathematik
1
Deutsche Unilever GmbH <Hamburg>
1
Econometrisch Instituut <Rotterdam>
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Economisch Instituut voor het Midden- en Kleinbedrijf / Afdeling Fundamenteel Onderzoek
1
Foerder Institute for Economic Research <Tēl-Āvîv>
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Forschungsstelle Automobilwirtschaft <Bamberg>
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Freie Universität Berlin / Institut für Marketing
1
Freie Universität Berlin / Marketing-Department
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Gesellschaft Entwicklung, Konstruktion, Vertrieb
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Gesellschaft für Innovatives Marketing
1
Graduate School of Business Administration, Harvard University
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Modeling dynamic effects of the marketing mix on market shares
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772090
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2
Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
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3
Persistence modeling for assessing marketing strategy performance
Dekimpe, Marnik G.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624
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