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~institution:"Erasmus Research Institute of Management"
~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
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Berens, Guido A. J. M.
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Consumer Culture Theory Conference <2, 2007, Toronto>
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
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Fördergesellschaft Marketing (FGM) e.V.
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Global Brand Conference <11., 2016, Bradford>
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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Gottfried Wilhelm Leibniz Universität Hannover
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Haufe-Lexware GmbH & Co. KG
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IGI Global
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Institut für Handelsmanagement <Münster (Westf)>
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Institut für Markt- und Distributionsforschung <Köln>
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
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Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
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Karlsruher Institut für Technologie
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Markendialog <12, 2008, Berlin>
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NetLibrary, Inc
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Robert Schuman Centre for Advanced Studies
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
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Society for Consumer Psychology.
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The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
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2
The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
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