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~institution:"Erasmus Research Institute of Management"
~subject:"Marketingtheorie"
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Marketingtheorie
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International Conference on Relationship Marketing <9, 2009, Berlin>
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Predicting customer lifetime value in multi-service industries
Donkers, Bas
(
contributor
);
Verhoef, Peter C.
(
contributor
); …
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2003
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772103
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