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~institution:"Erasmus Research Institute of Management"
~type_genre:"Working Paper"
~type_genre:"Übersichtsarbeit"
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Marketing theory
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Marketingtheorie
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Franses, Philip Hans
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ERIM report series research in management
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ECONIS (ZBW)
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Estimated parameters do not get the "wrong sign" due to collinearity across included variables
Franses, Philip Hans
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658835
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2
The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
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3
Modeling generational transitions from aggregate data
Franses, Philip Hans
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001693573
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4
Predicting customer lifetime value in multi-service industries
Donkers, Bas
(
contributor
);
Verhoef, Peter C.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772103
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5
Which brands gain share from which brands? : Inference from store-level scanner data
Oest, Rutger van
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001811997
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6
Contagion and heterogeneity in new product diffusion : an empirical test
Van Den Bulte, Christophe
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812001
Saved in:
7
Persistence modeling for assessing marketing strategy performance
Dekimpe, Marnik G.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624
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