Kayande, U.; Bruyn, A. de; Lilien, G.L.; Rangaswamy, A.; … - Erasmus Research Institute of Management (ERIM), ERIM … - 2006
mental models and reduce the mental model-MDSS gap, resulting in better MDSS evaluations: providing feedback on the upside …'s mental model with the MDSS. We hypothesize that, in tandem, these two types of MDSS feedback induce marketing managers to … update their mental models, a process we call deep learning, whereas individually, these two types of feedback will have much …