Stremersch, S.; Verniers, I.; Verhoef, P.C. - Erasmus Research Institute of Management (ERIM), ERIM … - 2006
to scientific stakeholders, such as the management of scientific journals and individual academic scholars, as they … constant through the period 1990-2002.
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Brand and product management, methodology, strategy, consumer knowledge and …. Verhoef
ERIM REPORT SERIES RESEARCH IN MANAGEMENT
ERIM Report Series reference number ERS-2006-061-MKT …