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~institution:"Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam."
~person:"Wendel, S."
~subject:"usage situation"
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usage situation
HD9696.82
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affective route
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cognitive route
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situatieafhankelijkheid
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web site benefit salience
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Wendel, S.
Dellaert, B.G.C.
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Situation-Based Shifts in Consumer
Web
Site
Benefit Salience: The Joint Role of Affect and Cognition
Wendel, S.
;
Dellaert, B.G.C.
-
Erasmus Research Institute of Management (ERIM), ERIM …
-
2008
This study addresses the process by which differences in
web
site
benefit salience arise in consumers’ minds for …
Persistent link: https://www.econbiz.de/10005056597
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