Verhoef, Peter; Sloot, Sloot, L.M. - Erasmus Research Institute of Management (ERIM), … - 2004
category sales, or increasing store switching behavior. Although several studies have considered assortment reductions, none … delistings on assortment evaluations and store switching and complaining intentions. They execute both a controlled experiment …, assortment size is limited, the assortment consists of a low proportion of high-equity brands, and the brand delistings take …