Paap, Richard; Franses, Philip Hans; Fok, Fok, D.; … - Erasmus Research Institute of Management (ERIM), … - 2005
The authors put forward a sales response model to explain the differences in immediate and dynamic effects of … promotional prices and regular prices on sales. The model consists of a vector autoregression rewritten in error-correction format … sales of 100 different brands in 25 product categories. We find many significant moderating effects on the elasticity of …