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~institution:"Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam"
~institution:"Springer Fachmedien Wiesbaden"
~person:"Land, Karl-Heinz"
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Land, Karl-Heinz
Burmann, Christoph
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Springer Fachmedien Wiesbaden
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Digitale Markenführung : Digital
Branding
im Zeitalter des digitalen Darwinismus. Das Think!Book
Kreutzer, Ralf T.
;
Land, Karl-Heinz
-
2017
Persistent link: https://www.econbiz.de/10011625087
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Digitaler Darwinismus : der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book
Kreutzer, Ralf T.
;
Land, Karl-Heinz
-
2016
-
2. Auflage
Persistent link: https://www.econbiz.de/10011415103
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