Oest, R.D. van; Paap, R. - Erasmus University Rotterdam, Econometric Institute - 2004
We propose a new reference price framework for brand choice. In this framework, we employ a Markov-switching process …-36
Abstract
We propose a new reference price framework for brand choice. In this frame-
work, we employ a Markov-switching process ….
Keywords
Reference price, brand choice, Markov-switching process, household scanner
panel data.
JEL Classi cation
C25, C51, C53 …