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~institution:"Erich-Schmidt-Verlag <Berlin>"
~person:"Buraimo, Babatunde"
~person:"Nufer, Gerd"
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Ambush Marketing
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Event-Marketing
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FIFA Fußball-Weltmeisterschaft <18., 2006>
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Football
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Fußball
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Guerilla marketing
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Guerilla-Marketing
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Sport event
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Sport management
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Sportmanagement
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Sports marketing
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Buraimo, Babatunde
Nufer, Gerd
Bezold, Thomas
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Erich-Schmidt-Verlag <Berlin>
Fachhochschule Reutlingen / European School of Business
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Department of Economics, Management School
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International Association of Sport Economists - IASE
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North American Association of Sports Economists - NAASE
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Sportmanagement : SPM
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Ambush Marketing im Sport : Grundlagen - Best Practice - Evaluation
Nufer, Gerd
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2018
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2., völlig neu bearbeitete Auflage
Persistent link: https://www.econbiz.de/10011843614
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