Pelet, Jean Eric; David, Ballantyne; Nouet, Sébastien - HAL - 2011
The purpose of this paper is to offer customer relationship insights in what is a fast developing new e-commerce … development strategy. We examine the potential synergies between digital social networks (DSN) and e-commerce websites, thus … bringing e-commerce and DSN websites into the same relational network orbit. A Delphi dialogical survey among ten DSN experts …