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~institution:"European Advertising Academy"
~subject:"Advertising effects"
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European Advertising Academy
National Bureau of Economic Research
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Extending the boundaries of advertising : [extended versions of papers presented at the 12th ICORIA (International Conference on Research in Advertising) Zagreb, Croatia in June 20...
Bušljeta Banks, Ivana
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2015
Persistent link: https://www.econbiz.de/10010458141
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
Rosengren, Sara
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2013
Persistent link: https://www.econbiz.de/10009769351
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