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~institution:"European Advertising Academy"
~subject:"Brand image"
~subject:"Marketing theory"
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in Ju...
Eisend, Martin
(
ed.
)
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2012
Persistent link: https://www.econbiz.de/10009744454
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