DelVecchio, Pasquale; Ndou, Valentina; Sadguy, Nezha - European Association of Agricultural Economists - EAAE - 2008
of factors that differentiate their own offer by the competitors. Anyway, brand management in small and medium … the previous century. Although considerable literature has been published about brand management in general, all theory … existing research in the field and shows the role and importance of brand management in food SMEs and all the key factors that …