Markovina, Jerko; Kovacic, Damir - European Association of Agricultural Economists - EAAE - 2008
-explicated procedure and conjoint analysis. Research was conducted on a sample of 426 consumers of apples in Zagreb, Croatia. The results … of self-explicated and conjoint analysis procedures revealed differences in ranking of apple attributes regarding their … importance. It is demonstrated that conjoint analysis gives more detailed results and that it is not influenced by respondents …