Weltevreden, Jesse; Kruijf, Karlijn De; Atzema, Oedzge; … - European Regional Science Association - 2005
Business-to-consumer (b2c) e-commerce can be regarded as a disruptive process innovation that can make existing … to b2c e-commerce as a major new innovation. Despite the growing attention from researchers to the adoption of b2c e …-commerce by retailers, there is still little known about rate and extent of this innovation adoption process. Furthermore, studies …