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~institution:"Fördergesellschaft Marketing an der Universität Augsburg"
~institution:"Springer-Verlag GmbH"
~subject:"Consumer behaviour"
~subject:"International marketing"
~type_genre:"Textbook"
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Fördergesellschaft Marketing an der Universität Augsburg
Springer-Verlag GmbH
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Internationales Marketingmanagement
Berndt, Ralph
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Fantapié Altobelli, Claudia
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Sander, …
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2020
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6., überarbeitete und erweiterte Auflage
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