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~institution:"Fördergesellschaft Marketing an der Universität Augsburg"
~subject:"Consumer goods marketing"
~type_genre:"Hochschulschrift"
~type_genre:"Ratgeber"
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Global branding : eine kritische Analyse für Markenartikel aus dem Konsumgüterbereich
Krehl, Oliver R.
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1995
Persistent link: https://www.econbiz.de/10000924505
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