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~institution:"FOM-Hochschule für Oekonomie & Management / Institut für Wirtschaftspsychologie"
~institution:"Universität Mannheim"
~language:"deu"
~subject:"Marketingmanagement"
~type_genre:"Hochschulschrift"
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FOM-Hochschule für Oekonomie & Management / Institut für Wirtschaftspsychologie
Universität Mannheim
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Die Bedrohung der sozialen Identität von Konsumenten : eine internationale Studie über ihre Quellen und die Marketinginstrumente zur Minderung ihrer negativen Folgen
Ukrainets, Kateryna
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2021
Persistent link: https://www.econbiz.de/10012619272
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