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~institution:"Fachhochschule Reutlingen / European School of Business"
~institution:"IGI Global"
~person:"Panni, Mohammad Fateh Ali Khan"
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Beziehungsmarketing
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Panni, Mohammad Fateh Ali Khan
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Fachhochschule Reutlingen / European School of Business
IGI Global
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Customer-centric marketing strategies : tools for building organizational performance
Kaufmann, Hans Rüdiger
(
contributor
); …
-
2013
-led transformation / Pier M. Massa -- Toward a customer-centric strategy
implementation
model: the case of a European mid-sized glass …
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