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~institution:"Fachhochschule Salzburg / Studiengang Betriebswirtschaft"
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Consumer behaviour
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Customer integration
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Deutschsprachiger Raum
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German-speaking countries
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"Kunden helfen Kunden" als Methode der Kundenintegration bei Serviceleistungen : Theoretische und empirische Analyse mit Empfehlungen für den Einsatz von Service-Communities
Stumpf, Marcus
;
Braun, Regina
-
2015
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