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~institution:"Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>"
~subject:"Behavioral economics"
~subject:"Marketing"
~subject:"Personality psychology"
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Behavioral economics
Marketing
Personality psychology
Werbepsychologie
3
Consumer behaviour
2
Konsumentenverhalten
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Psychologie
2
Psychology of advertising
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Verbraucher
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Advertising
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Consumers
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Deutschland
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Emotional branding
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Emotionale Werbung
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Germany
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Internet marketing
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Kundenmanagement
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New product development
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Online-Marketing
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digitales Marketing
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German
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Hamm, Ingo
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
Edward Elgar Publishing
4
Springer Fachmedien Wiesbaden
4
Russell Sage Foundation
3
National Bureau of Economic Research
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Verlag Franz Vahlen
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Vodafone Stiftung Deutschland
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Advertising and Consumer Psychology Conference <23, 2004, Montréal>
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CESifo GmbH
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Centre for Economic Policy Research
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Econ Verlag
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Ekonomiska forskningsinstitutet <Stockholm>
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Eric Cuvillier <Firma>
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European Colloquium on Economic Psychology <3, 1978, Augsburg>
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FinanzBuch Verlag
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Fundacja Edukacyjna Przedsie̜biorczości
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Groupe EIDOS
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International Association for Research in Economic Psychology
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International Chamber of Commerce
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International Chamber of Commerce / Europe - United States Committee
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Ludwig-Maximilians-Universität München
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Palgrave Macmillan <Firma>
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Shaker Verlag
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Springer Nature Switzerland AG
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Springer-Verlag GmbH
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United States / Department of Agriculture
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Universität Mannheim
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Verlag C.H. Beck
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Verlag Dr. Kovač
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Wolf Jobst Siedler Verlag
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Workshop Economics and/or Psychology? Interdisciplinary Perspectives on Behavioural Economics <2017, Helsinki>
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Yrjö Jahnsson Foundation 50th Anniversary Conference <2004, Espoo>
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Kauf-Instinkt : mit einem einfachen Modell des Konsumverhaltens zu zielsicheren Marketingstrategien
Hamm, Ingo
-
2019
-
1. Auflage
Persistent link: https://www.econbiz.de/10012040949
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